Are you segmenting your campaigns and flows?
If your product has a split based on gender, location, use case etc. how are you using this data to your advantage?
Segmenting the creative based on a split, allows you to personalise and tailor the message to the individual customer. If your product range has a male and female range, it makes no sense to send out campaigns and flows to just one gender type, this is where a split for genders comes into it. For example, the male creative might be more masculine, while the female might be more feminine — I’m generalising here.
Other forms of segmentation you can take into consideration:
Age (Gen Z vs Boomers)
- Time of day sent
- Language used
Gender:
- Masculine vs feminine
- Product range use case
Location
- Language (English speaking?)
- Different products purchased (hot vs cold environment or seasonality?)
- Time of day (are you sending based on local time zone?)
Are taking segmentation further into your campaigns and flows?
