RESOURCES
STRATEGY
Building KPIs for your eCommerce business
KPI's are a proxy for business health and growth in eCommerce. We explain in detail, seven common KPIs for eCommerce brands and why you should use them.
STRATEGY
Understanding Customer Cohorts in eCommerce
Customer cohorts allow you to understand how effective your marketing activies are across different channels, campaigns and demographics
STRATEGY
Why tracking AOV is critical to success
Learn why AOV is critical in benchmarking your customer's current spending behaviours and how it is used as a measure of ROI against marketing campaigns .