CRO
How to increase eCommerce conversions by 20%
Find out why conducting regular conversion rate analysis is imperative. Learn how to boost conversions and increase revenue through analysis and CI.
PERFORMANCE
2024 eCommerce performance tips for growth
Getting an edge on the competition may not be as bad as you think. We focus on the top performance metrics you can influence to increase conversions.
STRATEGY
Building KPIs for your eCommerce business
KPI's are a proxy for business health and growth in eCommerce. We explain in detail, seven common KPIs for eCommerce brands and why you should use them.
STRATEGY
Understanding Customer Cohorts in eCommerce
Customer cohorts allow you to understand how effective your marketing activies are across different channels, campaigns and demographics
STRATEGY
Why tracking AOV is critical to success
Learn why AOV is critical in benchmarking your customer's current spending behaviours and how it is used as a measure of ROI against marketing campaigns .
ANALYTICS
Identifying high-value pages for profit
A guide to identifying high value pages. We explain what metrics you should watch in Google Analytics and the process of analysing and segmenting users.