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strategy
CRO
How to increase eComm conversions by 20%
Find out why conducting regular conversion rate analysis is imperative. Learn how to boost conversions and increase revenue through analysis and CI.
PERFORMANCE
2024 eCommerce performance tips for growth
Getting an edge on the competition may not be as bad as you think. We focus on the top performance metrics you can influence to increase conversions.
STRATEGY
Choosing an eCommerce platform in 2024
Choosing an eCommerce platform in 2024 is hard. With a plethora of different platforms, pricing and integrations available, let us take the guess work out.
STRATEGY
Building KPIs for your eCommerce business
KPI's are a proxy for business health and growth in eCommerce. We explain in detail, seven common KPIs for eCommerce brands and why you should use them.
STRATEGY
Understanding Customer Cohorts in eCommerce
Customer cohorts allow you to understand how effective your marketing activies are across different channels, campaigns and demographics
STRATEGY
Why tracking AOV is critical to success
Learn why AOV is critical in benchmarking your customer's current spending behaviours and how it is used as a measure of ROI against marketing campaigns .