Insights
STRATEGY
eCommerce performance and speed for success in 2024
Getting an edge on the competition is hard but may not be as bad as you think. Lets breakdown the top performance metrics you can influence to increase conversions and revenue.
STRATEGY
Choosing an eCommerce platform in 2024
Choosing an eCommerce platform in 2024 is hard. With a plethora of different platforms, pricing and integrations available, it can be hard for brands to choose the next step. We have outlined what we believe is the first steps required when searching for a new platform.
STRATEGY
Building KPIs for your eCommerce business
While each business is unique, many KPIs can be used across different eCommerce brands as a proxy for business health or growth. Below is a list of seven common KPIs for eCommerce brands and why you should be using them.
STRATEGY
Understanding Customer Cohorts in eCommerce
Customer cohorts allow you to understand how effective your marketing activies are across different channels, campaigns and demographics
ECOMMERCE
Why tracking AOV is critical to success
AOV is critical to benchmark your customer's current spending behaviours, effectiveness of your marketing campaigns and the spread of products and category purchases. Learn Why
ANALYTICS
Identifying high-value pages for profit
A guide to identifying high value pages. What metrics to watch in Google Analytics, how to analyse and segment users and what to communicate to stakeholders.