RESOURCES
STRATEGY
Choosing an eCommerce platform in 2024
Choosing an eCommerce platform in 2024 is hard. With a plethora of different platforms, pricing and integrations available, it can be hard for brands to choose the next step. We have outlined what we believe is the first steps required when searching for a new platform.
STRATEGY
Building KPIs for your eCommerce business
While each business is unique, many KPIs can be used across different eCommerce brands as a proxy for business health or growth. Below is a list of seven common KPIs for eCommerce brands and why you should be using them.
STRATEGY
Understanding Customer Cohorts in eCommerce
Customer cohorts allow you to understand how effective your marketing activies are across different channels, campaigns and demographics