RESOURCES
ECOMMERCE
Understanding Customer Cohorts in eCommerce
Customer cohorts allow you to understand how effective your marketing activies are across different channels, campaigns and demographics
ECOMMERCE
Why tracking AOV is critical to success
AOV is critical to benchmark your customer's current spending behaviours, effectiveness of your marketing campaigns and the spread of products and category purchases. Learn Why
ANALYTICS
Identifying high-value pages for profit
A guide to identifying high value pages. What metrics to watch in Google Analytics, how to analyse and segment users and what to communicate to stakeholders.